understanding the importance of social media metrics
I need a discussion post for the following instructions. I can provide the login information to access the book. I’m not sure if the hyperlinks work in the document.
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This week, you will think critically about quality why P.R. practitioners have to understand the return on investment (or “ROIâ€) of their work by doing the following:
- Post one (1) initial comment in which you do all of the following:
- After reading Section #8, “Master of Metrics,†in Social Media and PublicRelations: Eight New Practices for the PR Professional (which is 15 pages long – pages 118 through 133), answer all of the following questions in your own words:
- Why is it important to know how to translate social media metrics for C- suite executives?
- Why must you compare your social media analytics to your web analytics? What makes social media analytics insufficient forms of ROI evaluation on their own?
- Out of the 6-step metric process discussed in the reading, which 3 steps do you think would be most helpful for your personal brand as a P.R. professional? Why would each of those 3 steps be helpful for you?
- What are the 3 phases of participation on social media? (Just list the three.)
- What is the definition of each of the 3 phases of participation on social media? (Be sure your answer makes it clear what the differences are between each phase.)
- When citing the “Master of Metrics†readings in your initial post, you must use APA format.
- After reading Section #8, “Master of Metrics,†in Social Media and PublicRelations: Eight New Practices for the PR Professional (which is 15 pages long – pages 118 through 133), answer all of the following questions in your own words:
- Word count requirements:
a. The initial post should be at least 500 words.
Proofread both of your posts extraordinarily carefully in order to avoid grammatical, spelling, and typographical errors.
a. There will be a 1-point deduction for each type of grammatical/typographical error that appears in your posts.
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