social media marketing campaign 2

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You just got hired as the new social media manager at Peak Apparel, an outdoor sports brand focused on hiking, fishing, and camping. You’ve been tasked with running a social media marketing campaign that can help Peak Apparel grow its email list and collect content that can be used across Peak’s website, blog, and social media channels.

Assignment: Create a photo contest and develop a campaign name and theme. Keeping in mind that Peak Apparel sells outdoor gear and accessories, select a prize that would be relevant to Peak’s core audience.

What You’ll Do:

  • Develop a theme for the campaign
  • Pick a prize
  • Decide what information you’d like to collect (name, email, gender, location, etc.)
  • Choose a contest end date
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