Scenario: The Marketing Research Plan
You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
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In this scenario, you will be responsible for the following:
- Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
- Illustrate the research process
- Use secondary data sources
- Develop a primary data plan
- Predict market potential and forecasting
See Rubric below for Assignment details.
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