restaurant concept and market approx 1 000 words or 4 5 pages double spaced

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  • Create and describe a restaurant concept that you would be interested in developing.Explain how your concept embodies the qualities of a successful concept.
  • Create a profile of your target market.
  • Include demographics, lifestyle characteristics, and behavioural characteristics.
  • How will your concept appeal to your target market?
  • Choose a name for your restaurant.Explain the rational for your name.How does it support your restaurant concept?
  • Describe the category of restaurant you have chosen and why.How does this type of restaurant support your overall restaurant concept?
  • Write a mission statement for your restaurant.Explain why this is an effective mission statement.
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