project proposal 56

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Example of consumer good: A Smartphone like an Apple iPhone.

The Final Project (see Appendix A in the course syllabus) involves creating an original brand.

Because this course double-counts as a Dialogue, the Final Project is to be completed INDIVIDUALLY.

Please submit a 1 to 2-page + Abstract Proposal on the brand you will be creating for the final project:

  • Double-spaced, Font 12 (non-APA) featuring:
  • The type of brand you plan to invent and introduce
  • Why you’ve chosen that type of brand (provide justification and market insight)
  • How you plan to carry out the project (any specific skills, resources, etc. needed, and so forth).
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