presentation part
You only need to finish a powerpoint and write a script for the presentation based on the powerpoint.
Now it’s time to take the idea that you described in the creative strategy brief and videotape a short presentation (about 10 minutes) as if you were presenting that idea to your client. Whereas the brief was intended to be a written description, there should be a much greater emphasis on visuals in your presentation. In general, I will be evaluating your presentation based on its persuasiveness and creativity. One aspect of its persuasiveness will be how well you communicate the potential appeal of your idea to your target market. Please look at the rubric to read more about how I will weight different aspects of the presentation.
Rubric
Client Presentation (1)
| Criteria | Ratings | Pts | ||
|---|---|---|---|---|
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This criterion is linked to a Learning OutcomeOverall quality of presentationThis is likely an indication of your level of preparedness. The presentation is neither sloppy, nor bland. Visuals appeal to the eye, thus adding to its persuasive quality. |
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10.0 pts |
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This criterion is linked to a Learning OutcomePersuasive qualityThe presentation is well-organized, thus easy to follow. Spoken words, text and visuals are used effectively to communicate and explain idea. |
|
30.0 pts |
||
|
This criterion is linked to a Learning OutcomeCreativityEach of you has a unique idea. Beyond explanation of the idea, accompanying materials (e.g., text, visuals, multimedia) bring the idea to life, making it easy to imagine how it would “work.” |
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30.0 pts |
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This criterion is linked to a Learning OutcomeUnderstanding of target marketPresentation clearly explains why and how this idea will be effective for the intended target audience. |
|
30.0 pts |
||
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Total Points: 100.0 |
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