please write a one page critical analysis

Critical Analysis Rubrics

Critical Analysis Rubrics

Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeBody – Concise and focused on key take-a-ways	20.0 to >18.0 pts Full Marks 18.0 to >15.0 pts Good-Competent 15.0 to >14.0 pts Moderate-Acceptable (but improvements possible) 14.0 to >0 pts Weak, Poor or Missing	20.0 pts
This criterion is linked to a Learning OutcomeIntroduction- Concise, precise and action oriented	10.0 to >8.0 pts Excellent, Strong 8.0 to >7.0 pts Good-Competent 7.0 to >5.0 pts Moderate-Acceptable (but improvements possible) 5.0 to >0 pts Weak, Poor or Missing	10.0 pts
This criterion is linked to a Learning OutcomeOrganization and style	10.0 to >8.0 pts Excellent, Strong 8.0 to >7.0 pts Good-Competent 7.0 to >5.0 pts Moderate-Acceptable (but improvements possible) 5.0 to >0 pts Weak, Poor or Missing	10.0 pts
This criterion is linked to a Learning OutcomeContent-Identification of the key insight and application	20.0 to >18.0 pts Excellent, Strong 18.0 to >15.0 pts Good-Competent 15.0 to >14.0 pts Moderate-Acceptable (but improvements possible) 14.0 to >0 pts Weak, Poor or Missing	20.0 pts
This criterion is linked to a Learning OutcomeAppropriate use of THREE MARKETING concepts	20.0 to >18.0 pts Excellent, Strong 18.0 to >15.0 pts Good-Competent 15.0 to >14.0 pts Moderate-Acceptable (but improvements possible) 14.0 to >0 pts Weak, Poor or Missing	20.0 pts
This criterion is linked to a Learning OutcomeAppropriate use/citation of AT LEAST THREE ADDITIONAL EXTERNAL SOURCES	20.0 to >18.0 pts Excellent, Strong 18.0 to >15.0 pts Good-Competent 15.0 to >14.0 pts Moderate-Acceptable (but improvements possible) 14.0 to >0 pts Weak, Poor or Missing	20.0 pts
Total Points: 100.0

2. I will attach the essay below.

3. and a good example of critical analysis.

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