personal support robot for elderly marketing course project

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Marketing Plan Requirements : What you need to do :

Assume you are the Strategic Marketing Team for a new product or service.
● The research and development team for the company has just designed a new product or service and has turned it over to your team to develop a marketing plan.
● The product that has been developed falls into the category of new to the world – in other words, nothing like this product exists now.
● The development team has already tested the product so your team can make the assumption that it works and that any technology needed for the product is available
________________________________________________

The product we chose is called AIDA, which is targeted for the elderly market. It is a robot which is created for personal support. Personal support being the function, comes with sub-functions :
PERSONAL SUPPORT :

  1. medicine
  2. 911 support
  3. security
  4. language feature
  5. cleaning/ cooking

Product Description:

  • Androids purchased to perform labour for the consumer
  • Provision of service-sector labour: Personal support (medicine, 911 support, security, language feature, cooking/cleaning)
  • Androids will be known as AIDA
    • AIDA (Android Interface Domestic Assistant)
  • AIDA available in both a female and male design
    • AIDA-X (female), AIDA-Y (male)
      • Based on XX and XY chromosomes
  • Androids intended to be human-like (voice, appearance, friendly personality, etc.
    _________________________________________

    What needs to be done :
    Environmental Scan (1.5-2 pages POINT FORM) :
    ● Create an environmental scan of relevant factors to consider before launching your product/service.
    ● Consider legal, political, economic, technical, cultural and social factors. (Take these as heading and write about it)
    ● Depending on your product/service, some factors may be more relevant than others or not relevant at all.
    ● For every factor ensure you relate the facts to the strategic marketing implications for your product / service.
    ● Cite all laws, charts, etc.. referenced

    ****NOTE : I will be presenting this work. When you write in point form, explain the point below in another color so i can emphasize on those point as i present.
    THANK YOU.

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