perceptual maps 1

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Perceptual Maps

  • Objective: Learn and apply the tool of perceptual mapping to organize and communicate competitive positioning insights.
    • Pick at least 4 competitors of your industry, and FYI my industry which is The Coca-Cola
    • The 4 Competitors are:(Tropicana Products, PepsiCo Inc, Britvic, and Red Bull, etc.).
  • Determine 3-5 key variables for mapping.
  • See Situation Analysis PowerPoint slides 49-54.
  • See examples provided in the attached files for your reference.
  • Submit at least 4 perceptual maps and a ½ page explanation for each map. The explanation should indicate your rationale for the relative position of each competitor.

Textbook:

Strategic Management: Planning for Domestic & Global Competition, 2015, by John A. Pearce, II, and Richard B. Robinson, Jr, Irwin/McGraw-Hill, 14th ed. ISBN 978007862510

This work must be done in less than 24 hours max.

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