module 03 discussion integrated marketing communications

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A small sandwich shop, “Cheap ‘wich”, is changing the way it reaches its customers on social media and in the local newspaper. On their social media sites, they have a “We Make What You Want” theme and in the newspaper their theme is “We Have 5 Sandwiches cheap.”

Will Cheap ‘wich be successful with an unintegrated marketing strategy? Why or Why not? What are the disadvantages of businesses not utilizing Integrated Marketing Communications (IMC) strategies?

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