Mkt 575 wk1 for Kim Woods

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MKT575

 Consider a company with which you are familiar. Review its corporate website.

 

Write a 350- to 700-word paper in which you discuss how these align with the current issues facing organizations from a macro-environment standpoint. Identify the company’s mission, goals, and marketing goals. Are the company’s vision, mission goals, and marketing goals adequate or lagging based on today’s environmental issues?

 Consider the following:

 Economic

Political

  • Legal
  • Social
  • Cultural
  • Technological positions

 

 

 

 

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