mkt 208 3c discussion board question
must be 150 words or more each, APA format, need 4 replies afterwards
1.Name and describe the stages of the new product adoption process, the process by which an individual consumer goes from learning about an innovation to becoming a repeat user. Explain why understanding this process is important for marketers. Name and describe the five characteristics that influence a products rate of adoption.
Describe the process you went through the first time you decided to try an innovation. It could be a product or a service
2.Describe the different ways that a company can segment their market. Discuss the three factors companies consider when evaluating market segments to target.
Every individual belongs to multiple market segments. What market Segments do you belong to? Try to think expansively.
Book: Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th Ed). Pearson.
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