MGMT215 (IP)

You were just hired to work on training manuals for a multimillion-dollar retail company that produces ski equipment and accessories designed specifically for women. Instead of selling products through the Internet like their competitors, this organization sends their customers to the nearest retail store so they can actually try out the products.

You have prepared a new training manual that explains how to sell and market toward the intended female consumer that needs to be sent to all the retail stores. You need to write a letter to accompany the training manual to encourage each of the managers and store owners to use the materials to train their salespeople. You are concerned about using language that could sound sexist; therefore, you want to try to stay away from using her and she in your letter. The products are designed for women, but that does not exclude men from being customers.

With this issue in mind, write a letter explaining the importance of the training materials, what they are, and how they should be used. Be sure to describe the types of customers who would be looking for this type of equipment.

Please submit your assignment.

The following grading criteria will apply to this assignment:

 

112–125

Student fully understood assignment, answered all portions, and met minimum length requirements. Knowledge of the issues of diversity in the workplace was fully supported. Grammar, spelling, and format are correct.

100–111

Student demonstrated partial completion of the knowledge of the issues of diversity in the workplace. Student met minimum length requirements.

87–99

Grammar, typos, and sentence structure are of concern. Student demonstrated partial completion of the readings. Student’s understandings of the issues of diversity in the workplace are not exactly aligned. Student met minimum length requirements.

75–86

Grammar, typos, and sentence structure are of concern. Student demonstrated partial completion of the readings. Student’s understandings of the issues of diversity in the workplace are not exactly aligned. Student did not meet minimum length requirements.

<75

Grammar, typos, and sentence structure are of concern. Student did not demonstrate completion of the readings. Student did not understand the issues of diversity in the workplace. Student did not meet minimum length requirements.

For assistance with your assignment, please use your text, Web resources, and all course materials.

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