marketing homework analysis starbucks social media
I choose Starbucks for this class!!!!!!!
By now, you should be quite aware of the ways in which your brand tries to interact with you using various social media. Use Adobe Spark (Links to an external site.) to illustrate, document and assess the current state of your brand’s social media efforts. This includes analysis of the brand’s social media voice and the dimensions that contribute to it. Be sure to also address whether and how your brand tries to craft their social media communications and content differently for customers who are in different stages of the purchase process. If your brand hasn’t begun to use social media, choose one of its competitors who do.
There are many ways to organize the content for this assignment, and I encourage you to pick a scheme that works best for your brand. The most straightforward approach is to organize by social network. In other words, show social media post examples of how your brand uses Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, etc., and discuss how these examples do/don’t illustrate best practices. I encourage you to use the best practices from the social media marketing module, although you should feel free to use others that you find in think are important as well.
As for how long the assignment should be, that is difficult to say due to the platform, Spark, you are using. Consult the rubric to be sure you meet all criteria and you should be fine.
Social Media Audit and Analysis Rubric (1)
| Criteria | Ratings | Pts | |
|---|---|---|---|
|
This criterion is linked to a Learning OutcomeComprehensiveness– Curates all of brand’s relevant social media efforts |
5.0 pts |
||
|
This criterion is linked to a Learning OutcomeAnalysis– Demonstrates understanding of strengths and weaknesses of brand’s individual social media strategies; even the best brands can show improvement, so try to provide constructive criticism in addition to describing strengths – Discuss how and whether the brand’s social media addresses customers as they move through the purchase process – Demonstrates understanding of strengths and weaknesses of brand’s overall social media strategy – Demonstrates understanding of characteristics of an effective social media voice and its underlying dimensions |
85.0 pts |
||
|
This criterion is linked to a Learning OutcomeNarrative– Textually compelling – Visually compelling |
5.0 pts |
||
|
This criterion is linked to a Learning OutcomeQuality of Report– Has professional appearance and persuasive quality – Is free of grammatical and spelling errors – Is logically organized |
5.0 pts |
||
|
Total Points: 100.0 |
|||
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