marketing audit external audit macro environment and internal audit micro environment
Complete section 3.0 Marketing Audit (1000–1500 words):
- Complete an audit of the current internal and external market environment in which the product/brand exists. You should consider the strength of the current position in the market and the success and limitations of the current position.
- Use concepts such as SWOT, PESTLE and Porter’s Five Forces to provide a comprehensive analysis.
More details in the pdf attached, Page 1 and 2 under the section “3. Marketing Audit”
It will be submitted via Turnitin
