international business 112

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For both articles you should be able to provide a synopsis of the case.

For the Levitt article, here are some questions I would like you to answer:
– What difference does Levitt see among companies that do business internationally?
– What is view of what a company should do internationally?
-Is his assessment of international business still valid? If yes why or if no, why not.

For the Scotsman Delight case, here are some questions I would like you to answer:
– For MacDonald, what items does he need to consider to take on the distribution deal?
– For Harding (manufacturer), what items does he need to consider to do the deal with MacDonald?
– Based on what the case discusses, would you take on the exclusive rights to distribute the products in the North American market. If yes, why. If no, why not.

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