internal analysis 9

Using your selected company, complete and submit the following components of the project by the end of the week:

1. Introduction
2. History & Overview of the Company
3. Section 1: Internal Situation Analysis
4. Internal Assessment & Analysis
   1. Capabilities & Resources Analysis (organizational structure, management, culture, financial condition – with ratio analysis if possible, overview of resource capabilities, etc.)
   2. Description of products/service offerings
   3. Value Chain Analysis of one key product
   4. Overview of competitive strategy for one key product

   This component of your report should follow APA format including a title page, references page, in-text citations, and use Times New Roman, size 12 font. An appendix section is not required. Your assignment should be at least 3 pages in length, not including title or reference pages.

Company selected is fitbit

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