hcs 490 health care consumer trends and marketing 2

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Assignment Content


  1. Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.

    Complete the attached External Influences on Consumer Choices Worksheet.

    Cite 2 peer-reviewed, with in text citations and references page scholarly, or similar references according to APA guidelines.

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