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Hospital System

For this Dropbox assignment, please read pages 692-716 (Case 14) of the course textbook Strategic Management in Health Care Organizations. In these pages, the Jefferson Hospital System (JHS) is described. JHS consists of a full-service, acute-care hospital (Cooper Green Hospital), specialty outpatient clinics (Jefferson Outpatient Care), and six satellite, primary care clinics (the Community Care Plan). With these components, JHS provides a full spectrum of medical care and a choice of two affordable payment options for what is considered to be an underserved population. Create a 2- to 3-page report in Microsoft Word document that answers the following questions.

• Why do you think the components of this system are underutilized? (Please note that this is not just a problem of poor marketing and communication.)
• What would you do to increase the utilization of these services and attract a greater mix of paying patients? State at least four steps or actions you would take for this.

Support your responses with examples.

Cite any sources in APA format.

Submission Details

Name your document SU_HCM4025_W1_A3_LastName_FirstInitial.doc.

Submit your document to the W1 Assignment 3 Dropbox by Monday, February 23, 2015.