discuss the three premises on which anderson s long tail theory is based and summarize the research testing his idea

/by

500-600 words

Use attachments as a reference, APA type citations with page numbers on citation within the text

A Framework for Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-87131-9

Must have a intro/body/conclusion

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