developing marketing strategies and a marketing plan

/by

Your post should include the following sections:

1. Read textbook Chapter 2 ( pg 23 – pg 45)

2. List of unfamiliar terms from the chapter

3. Something interesting in the chapter or a personal example that relates to the material (at least 150 words)

4. A summary of a current event marketing article and analysis of how it relates to what you are learning in the class (at least 150 words).

5. APA citation of sources used (including the textbook and the article.)

Here are some current business/marketing articles you can use:

• How Online Graduate Programs Recruit Students – The Atlantic (Links to an external site.)

• UPS Has Been Delivering Cargo in Self-Driving Trucks for Months and No One Knew – Gizmodo (Links to an external site.)

• Exclusive: Google Insider Turns Over 950 Pages of Docs and Laptop to DOJ – Sara A. Carter (Links to an external site.)

• This is Why Netflix Keeps Canceling Its Best Original Shows – CheatSheet (Links to an external site.)

• This Map Shows If Your Town’s Police Are Tapped Into Ring’s Surveillance Network – Gizmodo (Links to an external site.)

• Why the ‘A’ in Chick-fil-A Is Capitalized – Entrepreneur.com (Links to an external site.)

• McDonald’s New Paper Straws Aren’t Recyclable — but its axed plastic ones were – CNN

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