develop an integrated marketing plan

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Your hotel has decided to outsource space to a restaurant brand.The restaurant brand [of your choosing] should have a bistro feel, suit business travels, and local professionals for lunch and after hours.It should also welcome leisure travelers, and to a lesser extent, families.

Based on chapter 6, create an integrated marketing plan using a minimum of 3 online and 3 offline promotional tools.Explain how you are using these tools to:

  • To make the target markets aware of the new restaurant.
  • Build a database for each market to communicate with them.
  • To increase revenue and profit.
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