companies that market products that are not considered to be healthy for consumers have additional challenge research a company that markets unhealthy products
Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be “healthy†for consumers have additional challenge. research a company that markets “unhealthy†products. Examples might include tobacco or alcohol companies but these examples are not all-inclusive. Respond to the following questions.
- Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products.
- Describe how the perception of the product differs within cultures both within the United States and globally.
- How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics?
- Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer.
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