choose the correct answers for the question attached below for marketing

PLEASE COMPLETE THIS IN ATTACHED FILE BELOW AND CHOOSE THE CORRECT ANSWER.

Question 1

Which of the following is not a type of retail curation that was discussed in your reading?

(Place an “X” in the field to the left of your answer)

	Market Mapper
	Experience Specialist
	Review Aggregator
	Digital Personal Shopper

Question 2

Usability Testing is considered __________ research.

(Place an “X” in the field to the left of your answer)

	Qualitative
	Quantitative

Question 3

Big data helps marketers to ___________.

(Place an “X” in the field to the left of your answer)

	understand the loyalty of a consumer.
	test the viability of a product.
	identify if their product will sell at a certain price.
	see purchasing patterns over long periods of time.

Question 4

Which of the following is a quantitative research method?

(Place an “X” in the field to the left of your answer)

	Survey
	Focus Group
	Shop-Along
	Usability Test

Question 5

Which of the following is a characteristic of quantitative research?

(Place an “X” in the field to the left of your answer)

	Uncovers motivations to purchasing actions
	Uses observational data
	Uses statistical data
	Is exploratory

Question 6

A report from the U.S. Bureau of Labor & Statistics is considered ________research.

(Place an “X” in the field to the left of your answer)

	Primary
	Secondary

Question 7

Data that is acquired by tracking and recording a consumer’s activities is called __________ data.

(Place an “X” in the field to the left of your answer)

	Observed
	Volunteered
	Inferred
	Appended

Question 8

An online poll is considered __________ research.

(Place an “X” in the field to the left of your answer)

	Qualitative
	Quantitative

Question 9

Which of the following is a research data gathering technique?

(Place an “X” in the field to the left of your answer)

	Brand Awareness Study
	Loyalty Study
	Focus Group
	Pricing Research

Question 10

Compare and contrast qualitative market research and quantitative research.

• What are the advantages and disadvantages of each?
• What are the drivers or factors where one would be selected over the other one?
• Can they be used together? Why or why not?

(One to two brief paragraphs are fine).

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