case study 3 bbva seamlessly monitors and improves its online reputation

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Read the End of Chapter 7 Application Case titled, “BBVA Seamlessly Monitors and Improves its Online Reputation,” located in the textbook.

Write a four to five (4-5) page paper in which you:

  1. Examine the business drivers for monitoring and improving BBVA’s online reputation.
  2. Explain how BBVA implemented their text mining solution.
  3. Explain the challenges BBVA encountered and how they overcame them using text mining and social media analysis.
  4. Recommend other areas, in your opinion, where BBVA could use text mining and explain your reasons.
  5. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
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