acc 240 0500 week 4 enchmark assignment assesses the following programmatic competencies 5 4 employ accounting principles and practices relevant to business enterprises

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Complete Critical Thinking CT9-4, located at the end of Chapter 9 in the textbook.

Your combined response to Instructions (a), (b), and (c) must be 750-1,000 words. In addition, you must include comparative data on the two companies in an appendix.

Prepare this assignment according to the guidelines found in the GCU Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

CT9-4 Purpose: To employ comparative data and industry data to evaluate a company’s performance and fi nancial positionAddress: http://www.msn.com/en-us/moneySteps(1) Identify two competing companies.(2) Go to the above address.(3) Type in the fi rst company’s stock symbol or name. (Use “symbol look-up.”(4) Under the “Fundamentals” heading, use the Growth, Profi tability, Financial health,Price ratios, and Management effectiveness tabs to answer parts (a), (b), and (c) below.Instructions(a) Evaluate the company’s liquidity relative to the industry averages and to the competitor that you chose.(b) Evaluate the company’s solvency relative to the industry averages and to the competitor that you chose.(c) Evaluate the company’s profi tability relative to the industry averages and to the competitor that you chose.

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