public relation journalism writing 01

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Need 1.5 pages, word count at least 500.

The detailed writing instruction is post in the attached file, make sure read all and meet all requirement.

J350 | PR Newswire Analyses Rationale & Details

One of our core functions as a public relations practitioner is to tell the public what’s happening at our organization. We report our organization’s news, telling our organization’s story. We do so in a variety of ways, including on our website, via the news media, and across our social media channels. One great place to see this process in action is PR Newswire. On three occasions I want you to go to PRnewswire.com, pick a news release of your choice, and then do a little digging and analysis. First, tell me what they’re announcing. Second, search to see if any traditional news outlets have covered it. Third, see if the organization has posted anything online or via their social media channels. Who are they targeting specifically, and who else might be affected? Is the news getting out there beyond this one news release? What are your recommendations for other things they could do to improve?

Submission Logistics & Grading •

• DO NOT exceed two typed pages. One and a half pages is all you probably need.

Grading: Per the rubric you will see on Canvas, you will evaluated based on

1. News summary (max 10 pts)

2. Writing quality (max 15 pts)

3. Depth of investigation (max 15 pts)

4. Stakeholders targeted and potentially affected (max 20 pts)

5. Analysis (max 20 pts)

6. Recommendations (max 20 pts)

• Please provide references (links are fine), and use quotations and in-text citations as warranted. • I have provided two additional documents on Canvas to help – one is a set of “tips” for success, and the other is an example of a successful assignment

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