questions about strategic management

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  1. Explain why the wide-bodied segment of the large commercial jet aircraft industry can only profitably support two players at present. What are the implications of your answer for barriers to entry into this segment? (3 points)
  2. Are entry barriers into the narrow-bodied segment the same as those into the wide-bodied segment? (3 points)
  3. Given future projections for demand, how do you think the industry will do over the next twenty years? How might forecasts differ for the wide-bodied and narrow-bodied segments? (4 points)

Extra Points:

4. If you were a new entrant into the bottom part of the narrow-bodied industry, what would your long-term development strategy be? (2.5 points)

5. What can Boeing and Airbus do to deter future entry into this industry and/or keep new entrants boxed into the bottom end of the market (that is smaller, narrow bodied jets)? (2.5 points)

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