social media leadership and technology

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The research paper analyzes, compares and contrasts, and synthesizes the characteristics and practices that are essential to the leadership styles that are needed to implement a coherent social media and technology strategy within the organization. The paper will also include the framework for a social media and technology business strategy to be implemented.

Specifically, in your analysis, include information supported by research. Describe the characteristics and practices that leaders need to create, implement, and sustain a social media and technology strategy within the organization. Also, be sure to address the ways in which leadership characteristics and practices assist organizations in maintaining their competitive edge under the growing importance of social media strategies related to the overall success of the organization and company.

The final research paper must adhere to the following format:

  • Abstract
  • Introduction
  • Literature Review
  • Body (a discussion of how the literature relates to the project.)
  • Summary and Future Research Recommendations

The research paper should also include a cover page and reference pages. Appendices should be added, if needed.

The paper is to be typed, double-spaced, and written according to APA form and style.

Books:

Open Leadership: How Social Technology Can Transform the Way You Lead – Li,C.

The Social Media Management Handbook: Everything You Need To Know To Get Social Media Working In You – Wollan, Smith, Zhou

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