marketing assignments 4

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UNIT 9 ASSIGNMENT

Identify a problem or issue in your chosen career field.

Imagine you are now working in your dream job. You have, however, noticed a problem in the organization, business, or nonprofit you work for and want to use your problem-solving skills to help address the issue. Locate one source which addresses this problem and could be integrated into your professional memo to support your ideas.

Write a 3–4-paragraph memo to a decision maker within this organization, addressing the problem and the solution you propose. Integrate one source which addresses this problem and could be integrated into your professional memo to support your ideas.

Be sure to:

  • Summarize the problem or issue.
  • Integrate paraphrased information from a related source to support your ideas.
  • Give credit to the author of the source.
  • Identify how this issue or problem is relevant to your specific audience.
  • Make a recommendation for what your audience should do with this information. For help with generating ideas for your Unit 9 Assignment, review the Unit 9 Assignment guidelines.

Find out how your instructor will grade your Unit 9 Assignment by reviewing the rubric.

Review a sample student Assignment.

UNIT 10 ASSIGNMENT

MT359-6: Create information for a direct marketing plan. [Bloom’s Level 5: Synthesis]

A direct marketing plan can help organize the various pieces of information and guide people on tasks to be performed. While changes may take place, a plan will contain most of the needed information to implement a direct marketing campaign as part of an IMC program.

For this Assignment you will complete a direct marketing plan for a chosen product or use your course product. Use the template provided in Course Resources.

Review the complete Unit 10 Assignment details and rubric.

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