marketing proposal for santa fe grill visual presentation

Performance

Levels

Dimensions &
(CLO/SLO Addressed)

Exemplary (4)

Accomplished (3)

Developing (2)

Beginning (1)

Score

Dimension 1 Customer Segmentation

CLO – 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4

SLO – 1.3, 1.4, 1.9, 6.1, 6.2, 7.1, 11.1

USO – APa, ESa

WCC* – W, CT

Weight= 20%

The student’s PowerPoint properly presents (a) perceptual map, (b) identifies three common characteristics of the potential customers (c) includes the trend-line on each graph with no more than two errors.

The student’s PowerPoint properly presents two of the following: (a) perceptual map, (b) identifies three common characteristics of the potential customers (c) includes the trend-line on each graph with three errors.

The student’s PowerPoint properly presents one of the following: (a) perceptual map, (b) identifies three common characteristics of the potential customers (c) includes the trend-line on each graph with four to six errors.

The student’s PowerPoint does not include the required information pertaining to the perceptual map or the identification of three common characteristics of the potential customers.

30

Dimension 2 Compare Qualitative vs. Quantitative Methodologies

CLO – 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4

SLO – 1.3, 1.4, 1.9, 6.1, 6.2, 7.1, 11.1

USO – APa, ESa

WCC* – W, CT

Weight= 20%

The student properly compares two qualitative and two quantitative research methodologies with no more than three errors.

The student properly compares two qualitative and two quantitative research methodologies with four to five errors.

The student does not properly compare qualitative and/or quantitative research methodologies or the presentation contains 6 or more errors.

The student does not properly present a discussion comparing qualitative or quantitative methodologies.

30

Dimension 3 Research Questions

CLO – 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4

SLO – 1.3, 1.4, 1.9, 6.1, 6.2, 7.1, 11.1

USO – APa, ESa

WCC* – W, CT

Weight= 20%

The student properly presents a minimum of six Research Questions suitable for the intended research proposal with no more than two errors.

The student properly presents a minimum of six Research Questions suitable for the intended research proposal with three errors.

The student properly presents a minimum of six Research Questions suitable for the intended research proposal with four errors.

The student does not properly present suitable Research Questions for the intended research proposal.

20

Dimension 4 ANOVA Analysis

CLO – 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4, 3.1, 3.2

SLO – 1.3, 1.4, 1.9, 6.1, 6.2, 7.1, 11.1

USO – APa, ESa

WCC* – W, CT

Weight= 20%

The student properly identifies the ranking of preferred services and completes the ANOVA analysis and presents appropriate tables and graphs with no more than two errors.

The student properly identifies the ranking of preferred services and completes the ANOVA analysis and presents appropriate tables and graphs analysis with three errors.

The student properly identifies the ranking of preferred services and completes the ANOVA analysis and presents appropriate tables and graphs analysis with four errors.

The student does not properly identify the proper ranking and/or the ANOVA analysis is not completed.

30

Dimension 5 Ethical Integration

CLO – 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 2.4

SLO – 4.1

USO – APa, ESa

WCC* – W

Weight= 10%

Students addresses two or more ethical guidelines for the implementation of marketing strategies and integrates scripture references to support his or her writing.

Students address one ethical guideline with the implementation of marketing strategies and integrate scripture references to support his or her writing.

Students address guideline(s) with the implementation of marketing strategies but do not integrates scripture references to support his or her writing

Student does not include faith or ethical discussions as part of his or her proposal.

20

Dimension 6:
PowerPoint Slides

CLO – 1.1, 1.2

SLO – 1.1, 1.3, 1.4, 1.5, 1.8, 1.9

USO – APa, ESa

WCC* – W

Weight=10%

PowerPoint presentation has a mature and professional voice. Student successfully uses the notes section with appropriate notes and detail needed for in-person presentation. The presentation is free of all spelling and grammar errors and is ready for formal presentation.

PowerPoint presentation has a strong voice. The student uses the notes section with appropriate notes and detail needed for in-person presentation. The presentation is free of major spelling and grammar errors and is near completion for formal presentation.

PowerPoint presentation needs some work. The student does not integrate the notes section and is missing needed detail for an in-person presentation. The presentation contains spelling and grammar errors and needs some work before formal presentation.

PowerPoint presentation lacks direction or understanding of a professional presentation. The student does not integrate the notes section and is missing needed detail for an in-person presentation. The presentation contains spelling and grammar errors and needs major work before formal presentation.

20

Total

/150