case analysis and report 1

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Dear International Data Analytics for Business Executives:

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Please read the following Data Analytics for Business case assigned for this Learning Week and please analyze and answer the Assignment(s) requested in this Case Analysis.

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Part1:

PLE originally produced lawn mowers, but a significant portion of sales volume over recent years has come from the growing small-tractor market. As we noted in Week 2, PLE sells their products worldwide, with sales regions including North America, South America, Europe, and the Pacific Rim.

Three years ago a new region was opened to serve China, where a booming market for small tractors has been established. PLE has always emphasized quality and considers the quality it builds into its products as its primary selling point. In the past 2 years, PLE has also emphasized the ease of use of their products.

Before digging into the details of operations, Elizabeth Burke wants to gain an overview of PLE’s overall business performance and market position by examining the information provided in the database.

Assignment:

Specifically, she is asking you to construct appropriate charts for the data in the following worksheets and summarize your conclusions from analysis of these charts.

  1. Dealer Satisfaction
  2. End-User Satisfaction
  3. Complaints
  4. Mower Unit Sales
  5. Tractor Unit Sales
  6. On-Time Delivery
  7. Defects after Delivery
  8. Response Time

Part2:

As noted in the case in Week 2, the supply chain worksheets provide cost data associated with logistics between existing plants and customers as well as proposed new plants.

Assignment:

Ms. Burke wants you to extract the records associated with the unit shipping costs of proposed plant locations and compare the costs of existing locations against those of the proposed locations using quartiles.

Part3:

Assignment:

Ms. Burke would also like a quantitative summary of the average responses for each of the customer attributes in the worksheet 2014 Customer Survey for each market region as a cross-tabulation (use PivotTables as appropriate), along with frequency distributions, histograms, and quartiles of these data.

Part4:

Assignment:

Propose a monthly dashboard of the most important business information that Ms. Burke can use on a routine basis as data are updated. Create one using the most recent data. Your dashboard should not consist of more than 6–8 charts, which should fit comfortably on one screen.

Write a formal report summarizing your results for all four parts of this case.

Assignment:

Elizabeth Burke wants some detailed statistical information about much of the data in the PLE database. In particular, she wants to know the following:

  1. the mean satisfaction ratings and standard deviations by year and region in the worksheets Dealer Satisfaction and End-User Satisfaction
  2. a descriptive statistical summary for the 2012 customer survey data
  3. how the response times differ in each quarter of the worksheet Response Time
  4. how defects after delivery (worksheet Defects after Delivery) have changed over these 5 years
  5. how sales of mowers and tractors compare with industry totals and how strongly monthly product sales are correlated with industry sales

Perform these analyses and summarize your results in a written report to Ms. Burke.

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Please develop YOUR OWN TEAM Business Analytics EXCEL model(s) to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis Performance Lawn Equipment Report.

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Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.

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Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers.

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I expect high caliber Case Analysis Reports with top analyses and interesting insights!! If you have any questions, please let me know. I am here to help.

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Jose Rocha

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Learning Assignment Guidelines

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Case Analysis Written Report:

This document should be a typed professional written report in Word and PDF format with a 1.5 max line space, a suitable font such as Times Roman or Calibri of 12 point maximum, and left, right, top, bottom margins of .8 inches maximum.

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** No Word and PDF format documents: No grading.

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Please submit your Team Case Analysis Written Report and YOUR OWN TEAM Business Analytics Case Analysis EXCEL model(s) files.

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** No Team Case Analysis Written Report and YOUR OWN TEAM Business Analytics Case Analysis EXCEL model(s) files: No grading.

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TurnItIn Originality Score Index

Case Analysis Reports with a TurnItIn Originality Score Index:

* Orange (50-74% similarity index) and/or Red (75-100% similarity index)

will NOT be graded and will be reviewed and assess for potential

Academic Dishonesty misconduct.

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Using APA Style and Tips in Writing

You can find several readings and support material for your writing learning assignments and APA Style use at our Canvas Learning Management System section:

Course Content: 1.2 Using APA Style and Tips in Writing

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