db 1 amp 2 mkt 208

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Below are two Discussion board questions. Answer each with 150 words

1.Describe the steps in the marketing process. Explain how the marketing concept differs from the other marketing management orientations.

2.Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. Name and define the four product/market growth strategies.


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