why is it important to research competitors a precise understanding of a competitor s strengths and weaknesses is an important prerequisite for developing a strategy to compete against it whether competitors can carry out their strategies and reach thei
Why is it important to research competitors? A precise understanding of a competitor’s strengths and weaknesses is an important prerequisite for developing a strategy to compete against it. Whether competitors can carry out their strategies and reach their goals depends on their resources and capabilities.
Write a two-page APA-formatted paper, using a minimum of three peer-reviewed references, describing a Competitor’s Strengths and Weakness analysis in the following areas:
- Brand image
- Product Innovation
- Service
- Extensive distribution
- Economies of Scale
- Logistics
The rubric for written assignments is shown below. Please read it carefully to understand the expectations for written assignments.
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