hmgt intro to marketing discussion post 2

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The pharmaceutical and medical device markets are extremely competitive. You can’t watch TV without seeing an AD for a new drug or therapy. Select one pharmaceutical drug that is currently marketed to consumers.

Also, attached a video/ad/commercial regarding your pharmaceutical drug. Describe the therapy (Company, Brand Name, Generic Name, Drug Class/Disease Category). Then identify and research the competitors, list all the competitors and complete a SWOT analysis for the drug that you’ve selected. If you can’t find any competitors indicate that this drug is “first to market” and within the SWOT discuss the potential impact. (Present the SWOT analysis within your posting).

  • Keep in mind — Specific Discussion Directions
  • Also — Keep in mind — I am looking for a specific consumer ad — not a screencast-o-matic video for this discussion
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