spain marketing research a market background and industry background in spain

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Imagine you are a company that is trying to offer a mental wellness health plan to Spain companies/ markets.

For following question, answer right next to question, DO NOT need an essay. Please use current website link as reference for the information you found. DO NOT need book citation. Just use information found online.

Market side:

1) Research how many companies are there in Barcelona market and Spain as a whole

2) What is the average health plan the companies use in Barcelona and Spain

3) Does those companies in the market currently has health plan that includes mental therapy?

Industry Side:

1) Who will be the companies’ biggest mental health plan service competitors in Spain Market? Name the company.

2) How is the bargaining power in the market?

2) From your research, what are the opportunities to enter the market? and what are the threats?

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