consumer behavior blog post if i like you will i like your product

• Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
  • Likeability
  • Attractiveness
  • Expertise
  • Trustworthiness

• Your blog entry should be approximately two to three (2-3) paragraphs in length.

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