mkt 208 discussion questions 1

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Answer the two discussion questions below using the attached pages from the book ONLY! No other sources.

Additional to the answers ill need 8 replies.

1. What is a product? Describe the differences between convenience products, shopping products, specialty products, and unsought products. What is the difference between a product line and a product mix?

2. Describe each of the stages of the product development process. Discuss the choices that a marketer makes at each stage.

Describe the process in terms of a physical product that you are familiar with, or take the role of product manager for a company that manufacturers home lighting. You have been tasked with developing a line of table lamps that use LEDs

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