2023 These telehealth serviceswill include both emergencyand non emergency services EMERGENCY Services Neurology and StrokeNON Emergency Services CardiologyNow that you have some background information it

These telehealth serviceswill include both emergencyand non-emergency services:EMERGENCY Services▪Neurology and StrokeNON-Emergency Services▪CardiologyNow that you have some background information, it is time for youto develop a marketing plan to make this new service a success for Blue Sky Regional Medical Center.Points to remember and add to your written assignment1.Formulate overall strategic goals and objectives. What does a successfultelehealth program look like?2.Establish Marketing Objectives3.Formulate and give an overview of your Marketing Strategy▪Determine your target market. Who is your target audience?▪Perform a SWOT analysis for each target audience▪Develop your “message” -How will I attract my audience? How are wedifferent?4.Develop an Action Plan▪Take the “message” and identify resources, staff [Who should be involved indeveloping the marketing plan?], and finances.▪Summarize key marketing activities▪Be detailed and give specific activities – i.e. brochures, newsletters, socialmedia, community events, campaigns/promotions, etc.5.Evaluate the Plan▪Formulate measurable marketing activities▪How will you measure the program’s success?▪How will you measure the success of your marketing activities? How will know ifyour marketing plan was a success?